About Us

Marla Alt

“The Moving Whisperer”

123organize had humble beginnings. A friend asked Marla to help organize her full floor apartment spread into a duplex. After tackling the challenge, helping friends move and organize their homes, Marla discovered something that she thoroughly enjoyed, and was extremely talented at. Soon, she recognized this as an opportunity to pursue her passion. Marla, CEO and founder, is often referred to as “The Moving Whisperer.”

A former teacher for 30+ years, Marla’s positive spirit and soothing demeanor have proved invaluable throughout the years, especially during the trying times of Covid-19. Marla happily resides in Westchester with her husband, Jeff, and their two cats. They enjoy spending time with their children, and traveling to visit their grandchildren. Marla’s favorite hobby is continuing the Alt family tradition of baking, and she can frequently be found treating clients to her homemade baked goods. She has been a former board member of her synagogue, and has held various roles with Park Avenue Synagogue.

With a degree in Business and International Marketing from the Rochester Institute of Technology, , Marla has gone on to join NAPO, NAPO Golden Circle, NASMM, HSE, and Collaberex.

She is happiest at the completion of a project when the 123organize team has gone above and beyond a client’s expectations… That’s the 123 standard that we live by!

About 123Organize

Since starting 123organize in 2005, we have handled hundreds of moves, staged numerous residences, and successfully organized various aspects of our client’s lives. Over the years, word about the personalized and sensitive approach we give to every project has spread. Founded as a solo operation, 123organize has expanded to meet the growing client demand for a full service move management operation.
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As a result of our dedication and commitment to detail, 123organize has earned a stellar reputation with clients across New York City, Westchester County, and New Jersey. In 2013, the business expanded into Fairfield County, Connecticut. We’re proud to provide a stress free, reliable and efficient experience to all our clients. Through our dedication and commitment to making sure that every detail is covered, from the first phase to the last phase of all our projects, we have the tri-state area covered!

No matter how involved your moving, home staging, or organizing project is, we will work with you from start to finish in order to fulfill all your needs. The 123organize team is here to provide you with a stress-free experience. We pride ourselves on being kind, patient and understanding to each client’s situation and needs. We are non-judgmental, and our primary goal is to positively impact your moving, staging, or organizing experience.

We have handled every type of situation, such as:

Our Team


Jane Putzer

Project Manager


Manager of Operations
Executive Assistant

Samantha Hershbein

Communications Director


Maxine Berg

Project Manager

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